Process Case Study

31 Days
with Reno 911!

Main Piece / Campaign Anchor

We created a month of holiday-themed promos for Comedy Central featuring the cast of Reno 911! Written, directed, produced, and edited with Motion Collective producers, we worked with Paramount and Reno 911! talent to script in-voice, comedic promos for Comedy Central's December content.

Client Comedy Central
Format A month of promos and interstitial content
Role Script, Direct, Produce, Edit

Scripted.
Directed.
Delivered.

From beginning to end, our team concepted, scripted, and produced a series of comedic setups.

With a cast like Reno 911!, we knew we were looking for funny, not necessarily exactly as scripted.

01 / Script

Build The Premise

Write each piece around a simple comic engine: setup, escalation, payoff.

02 / Direct

Shape The Performance

Direct the scene around timing, reaction, and the specific rhythm of the cast.

03 / Produce

Run The Campaign

Produce a shoot and workflow that could support a full month of releases.

04 / Edit

Land The Joke

Cut and finish each spot so the premise reads fast and the payoff hits clean.

Built For
Daily Drops

Because we owned the scripting, direction, production, and edit, the campaign could stay cohesive while each piece found its own comic angle.

What The
System
Covered

Scripted Campaign

A month of ideas structured into fast, character-forward comedy pieces.

Directed Production

Performance, coverage, and on-set decision-making built around the joke.

Editorial Engine

Cutting, finishing, and versioning that kept the campaign moving day after day.

More From
The 31 Day
Run

The campaign lived as a collection, not a single asset. Each piece added another beat to the month, with enough consistency to feel connected and enough variation to stay fresh.

Daily Beat

A quick-hit campaign piece built for repeat attention.

Series Moment

Another release in the month-long cadence.

Need A Campaign
That Can Keep Up?