Build The Premise
Write each piece around a simple comic engine: setup, escalation, payoff.
Process Case Study
We created a month of holiday-themed promos for Comedy Central featuring the cast of Reno 911! Written, directed, produced, and edited with Motion Collective producers, we worked with Paramount and Reno 911! talent to script in-voice, comedic promos for Comedy Central's December content.
From beginning to end, our team concepted, scripted, and produced a series of comedic setups.
With a cast like Reno 911!, we knew we were looking for funny, not necessarily exactly as scripted.
Write each piece around a simple comic engine: setup, escalation, payoff.
Direct the scene around timing, reaction, and the specific rhythm of the cast.
Produce a shoot and workflow that could support a full month of releases.
Cut and finish each spot so the premise reads fast and the payoff hits clean.
Because we owned the scripting, direction, production, and edit, the campaign could stay cohesive while each piece found its own comic angle.
A month of ideas structured into fast, character-forward comedy pieces.
Performance, coverage, and on-set decision-making built around the joke.
Cutting, finishing, and versioning that kept the campaign moving day after day.
The campaign lived as a collection, not a single asset. Each piece added another beat to the month, with enough consistency to feel connected and enough variation to stay fresh.
A quick-hit campaign piece built for repeat attention.
Versioned for the pace and framing of social feeds.
Another release in the month-long cadence.